B2B acquisition studio
I build your complete acquisition system: outbound, Meta Ads, CRM and lead scoring. Set up inside your own tools, built to keep running without me.
30 minutes, no commitment. If I’m not the right person for you, I’ll tell you so.
The problem
The pipeline runs on your network and referrals, which makes it impossible to forecast.
CRM, contact database, campaigns: each in its own corner, and nobody really knows what works.
No scoring, no structured follow-up, and the acquisition work goes up in smoke.
What actually changes
Who I am
Théo Géniesse
Founder of Keren
I spent two years as Head of Business at Pappers, where I built acquisition from zero. Here is where it stood when I left.
Since then I do the same for B2B companies of 10 to 100 people. On my own, with the tools I build myself when what exists isn’t enough.
What I offer
The thread never changes: bringing you clients. What changes is where you start — understanding, feeding, or industrialising.
01
For you if you know your acquisition could do better, without knowing where to start.
I audit your full stack: acquisition channels, CRM, data, tracking, lead handling. You leave with a map of your funnel, the leaks identified, three high-impact actions you can run within 30 days, and a costed 90-day roadmap.
Two weeks. The deliverable can be executed by your team or by me.
02
For you if your offer is proven and what you lack is volume at the top of the funnel.
Outbound, Meta Ads, or both, depending on where your leverage sits. I build the sequences, the targeting and the creative, run the campaigns, and deliver leads into your CRM ready to work.
First results in 2 to 4 weeks. Everything is set up in your own tools, and you stay in control.
03
For you if you already generate leads and too many of them get lost along the way.
The CRM becomes the backbone: automatic enrichment, lead scoring, nurturing sequences, retargeting, and your tools connected to one another. When what exists isn’t enough, I build what’s missing.
This is the level where acquisition becomes a system that runs without daily intervention.
We look at your situation, and I tell you which door is the right one.
Client work
€5M generated for my clients
30 to 50
qualified B2B leads a month, and 5 deals signed
Outbound, Meta Ads and a custom CRM
+€40,000
in ARR per month, and an organisation ready to scale
Meta Ads, outbound and connected CRM scoring
€0
extra annual cost, for a completely rethought acquisition stack
Audit of the acquisition system
19%
reply rate across 10,000 cold messages
A custom prospecting tool and outbound at scale
Also
“An effective go-to-market to find Mozar’s first clients, followed by a strong ramp-up on LinkedIn to build strategic partnerships. I highly recommend him.”
Gad Aiach Mozar.io “Excellent all-round support to sharpen our sales operation, with practical, precise advice. Genuinely valuable.”
David Cousquer Trendeo “Simple, direct, and enormously effective. By growing our revenue and automating our processes, he made everything easier and smoother. A real change, no fuss.”
Abderhamane Ben Chafi BCA Group Does your situation look like one of these?
What you get
At the end of the engagement, this is what remains: tools set up in your own accounts, that your team runs without me. Here are five of them, working.
Service 01 · Audit
Every recommendation is weighed and costed: what stays, what gets replaced, what it costs per year. You leave with a roadmap your team can execute without me.
01 · Key findings
What I recommend
Structure what already works, and tool up cold outreach in parallel.
Make shared data the prerequisite for both workstreams.
Start now on the projects whose lead time can’t be compressed.
03 · Tooling audit
| Item | Today | Target |
|---|---|---|
| CRM, licences | €21,000 | €21,000 |
| Integrator | €6,500 | €6,500 |
| Tool used outside its purpose | €19,620 | €15,696 |
| Dedicated prospecting engine | — | €3,132 |
| Sales targeting | €1,500 | €1,200 |
| Email infrastructure | — | €1,035 |
| Annual total | €48,620 | €48,563 |
06 · Roadmap
Each piece can be launched on its own, and tracked separately.
Service 02 · Acquisition
Every lead arrives with its campaign, its declared activity and its handling status. Cost per attended meeting reads at a glance, without ever opening the ads manager.
Every euro spent ties back to a meeting, then to a deal.
Service 02 · Acquisition
The creative isn’t decoration: each variant tests a different promise. The one that comes out on top takes the budget, the others stay in reserve.
“We stopped working blind.”
Without
With
Your results, documented and verifiable.
Five angles running in parallel, same starting budget. After ten days, the gap in cost per lead decides the split on its own.
Budget follows performance, not preferences.
Service 03 · Full system
The score combines engagement, activity, fit with your ideal client, financial health and recency, then surfaces the accounts worth a call today.
Accounts to prioritise
The database is no longer read by arrival order, but by potential.
Service 03 · Full system
Strong signals trigger an immediate call. The rest accumulates, drops back on negative signals, loses value over time, then crosses a threshold that decides the action.
Sales works by potential, no longer by arrival order.
These tools, set up in your own accounts.
Interfaces rebuilt faithfully, with sample data. Figures attributed to a named client are elsewhere, in the client work section.
The method
Your channels, your CRM, your data, the way you handle leads. We find where it leaks.
Not everything has the same impact. We start with what pays back fastest.
In your tools, not mine. Sequences, campaigns, CRM, automations.
Processes documented, team trained. The system holds without me.
This is the part of the method I care about most. Your team takes over a system that keeps producing, with or without me. If you call me back, it’s to build the next piece, not to maintain the last one.
FAQ
The audit is €1,750 excl. VAT, deducted from the engagement that follows. For acquisition and the full system, the figure depends on scope and channels: I quote it after our first call, once I know what there is to build. My engagements start at €1,950 excl. VAT per month.
I take on few clients at a time, and that is deliberate. You work with the person who builds, not with a salesperson who then hands you to a junior. Whatever I can’t do, I tell you before we sign.
No, and that is the whole point. Everything is set up in your tools, with your access and your accounts. Processes are documented and your team is trained. If we stop, the system keeps running.
Two to four weeks on acquisition, the time it takes to build the sequences or campaigns and let the first tests run. The full system takes several months to build, but the pieces ship and produce one by one.
No. Committing to a figure without knowing your market, your offer and your sales cycle would be an empty promise. I commit to what gets built and to the metrics we track, and whatever doesn’t work is stopped or fixed.
No lock-in. I recommend three months minimum on acquisition, because below that there isn’t enough distance to measure anything, but you stay free to leave at any point.
B2B companies of 10 to 100 people, with a proven offer and existing clients. Some have no structured acquisition at all, others have one they want to improve or tool properly. If you’re looking to validate a product, or working in B2C, I’m not the right person.
Let’s talk
A scoping conversation, not a sales call.
We open your numbers.
Your channels, your CRM, what happens to your leads today.
I tell you what I would do.
First, and why. Whether you work with me afterwards or not.
You won’t be chased.
If it isn’t for you, I say so during the call and we leave it there.
“I was looking to structure my acquisition, my marketing and the hiring of my first people. The programme let me put a clear strategy in place to take Simply Carbon to market in the best possible conditions. I highly recommend working with him.”
Not sure it’s for you? Start with the €1,750 audit
Or directly: theo@keren.app
An acquisition system that runs without you?
30 minutes, no commitment.